Article marketing, while it still works for driving free traffic to your site, is not nearly as easy as it used to be. If you want to maximize the results you’re getting, try including the following article marketing tips into your game plan.
1) Determine Your Article Marketing Strategies
What are you trying to accomplish with a particular article or set of articles?
In other words, what type of action do you want your readers to take?
Interaction – do you want the readers to give you feedback? Go to your blog and leave comments?
Subscribers – do you want your readers to click through to a squeeze page and sign up to your list for more free information on the topic in the form of a pdf report, mp3 audio or video?
Site Traffic – do you want to get your readers to click through to your affiliate site where you review or recommend products or in some other way monetize your site so that you generate revenue from these visitors?
Become An Expert – do you want to become known in a specific niche as the go to guy or girl?
Links – do you want other sites to pick up your articles, generating links, traffic, and higher search engine rankings for your site?
2) Write the Right Stuff
What do I mean by that? When deciding on article marketing topics, you need to be sure to write about topics that your readers want and not necessarily topics you want to write about or that you think people want to read.
You need to do your research. And I don’t mean just keyword research. Visit some forums, message boards, social networking sites to determine what it is your potential customer or client needs from you.
Another great way to find out what topics readers want is to go to EzineArticles.com and check out the most popular articles in your niche.
3) Pull Your Readers In Right Away!
When people search for information on the internet, they do a lot of scanning. If you don’t grab their attention right away, you’ll lose them and they’ll move on to another article or web site.
The title of your article is crucial to any successful article marketing strategy. Without a good title you’ll lose out on tons of targeted traffic to your articles.
I could make this part complicated and get into a lot of copywriting techniques, tips and ideas but I’m going to make it very simple for you to get started and take action.
Go back to EzineArticles.com and check out the top articles in your niche and other niches. You’ll see a lot of similarities to titles (and topics) within a niche.
This will give you a great place to start as far as the type of titles you should use for your articles.
4) Stay Focused
The difficult part happens after you suck the reader in with an amazing article title. You have to keep their interest by providing them with quality information they can use. You can do this both in your words and in the layout of the article.
You need to stay focused and on topic. When writing a 300 to 500 word article you can’t veer off into topics that have nothing to do with the promise of your title. Your readers will quickly hit the back button.
Keep the article short and provide quality information. That’s the “secret” to writing effective articles.
Another great article marketing strategy is using an effective layout for your article.
Two great ways to do this are numbers (like the four article marketing tips you’re seeing here) and also bullet points where you quickly list the points of your article.
- Keep your article short
- Hold the readers attention
- Provide quality information
- Know what you want to accomplish with your article
Keep these article marketing tips in mind with each article you write and you’ll increase the effectiveness of your article marketing efforts.