4 Article Marketing Tips For Boosting Traffic To Your Business

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Article marketing, while it still works for driving free traffic to your site, is not nearly as easy as it used to be. If you want to maximize the results you’re getting, try including the following article marketing tips into your game plan.

1) Determine Your Article Marketing Strategies

What are you trying to accomplish with a particular article or set of articles?

In other words, what type of action do you want your readers to take?

Interaction – do you want the readers to give you feedback? Go to your blog and leave comments?

Subscribers – do you want your readers to click through to a squeeze page and sign up to your list for more free information on the topic in the form of a pdf report, mp3 audio or video?

Site Traffic – do you want to get your readers to click through to your affiliate site where you review or recommend products or in some other way monetize your site so that you generate revenue from these visitors?

Become An Expert – do you want to become known in a specific niche as the go to guy or girl?

Links – do you want other sites to pick up your articles, generating links, traffic, and higher search engine rankings for your site?

2) Write the Right Stuff

What do I mean by that? When deciding on article marketing topics, you need to be sure to write about topics that your readers want and not necessarily topics you want to write about or that you think people want to read.

You need to do your research. And I don’t mean just keyword research. Visit some forums, message boards, social networking sites to determine what it is your potential customer or client needs from you.

Another great way to find out what topics readers want is to go to EzineArticles.com and check out the most popular articles in your niche.

3) Pull Your Readers In Right Away!

When people search for information on the internet, they do a lot of scanning. If you don’t grab their attention right away, you’ll lose them and they’ll move on to another article or web site.

The title of your article is crucial to any successful article marketing strategy. Without a good title you’ll lose out on tons of targeted traffic to your articles.

I could make this part complicated and get into a lot of copywriting techniques, tips and ideas but I’m going to make it very simple for you to get started and take action.

Go back to EzineArticles.com and check out the top articles in your niche and other niches. You’ll see a lot of similarities to titles (and topics) within a niche.

This will give you a great place to start as far as the type of titles you should use for your articles.

4) Stay Focused

The difficult part happens after you suck the reader in with an amazing article title. You have to keep their interest by providing them with quality information they can use. You can do this both in your words and in the layout of the article.

You need to stay focused and on topic. When writing a 300 to 500 word article you can’t veer off into topics that have nothing to do with the promise of your title. Your readers will quickly hit the back button.

Keep the article short and provide quality information. That’s the “secret” to writing effective articles.

Another great article marketing strategy is using an effective layout for your article.

Two great ways to do this are numbers (like the four article marketing tips you’re seeing here) and also bullet points where you quickly list the points of your article.

  • Keep your article short
  • Hold the readers attention
  • Provide quality information
  • Know what you want to accomplish with your article

Keep these article marketing tips in mind with each article you write and you’ll increase the effectiveness of your article marketing efforts.

How To Build A Successful Online Business

 

Thsuccessful-businesse best way I know of to create and build a successful online business is to select a business model and then focus on making it a success.

I know, it sounds really simple, but it amazes me how few people actually follow through and do this.

Instead, they purchase every new internet marketing product that comes along, no matter if it fits into their current business model or not.

They may be working on building up their adsense income by writing articles to drive traffic to their little content site that has adsense ads.

Then they get bombarded by 57 different internet marketers touting the next great thing in internet marketing that they must BUY NOW before it’s too late!

So they buy it. It has nothing to do with their current online business model but they start working on it and abandon what they’ve been doing up to this point.

Then the pattern repeats itself. They spend money, start something new, abandon what they were doing, and soon start the process all over again by purchasing the next heavily promoted internet marketing product.

This cycle is in full swing as I write this.

Huge marketing campaigns are going on right now for some big, expensive products from Frank Kern’s Mass Control to the SMARTS program put on by StomperNet.

Regardless of how good these programs may be (and they could be great. I don’t know because I don’t have them), if they don’t fit into your business model you don’t need them. At least not right now.

Yes, there is a ton of stuff to buy, the sales letters make you want to buy, and you’re afraid of missing out. I get it.

But if you want to succeed with your internet marketing business, choose a business model and then focus on the fundamentals of what makes that model successful.

If you want to turn this internet marketing thing into a real long term and successful business, then you have to treat it like a business. And that means becoming a business person.

You need to learn the marketing fundamentals of your business model. Then you need to implement those marketing fundamentals consistently.

Here’s how I did it. After getting buried by offers and spending a lot of money and running over in a million different directions I decided to focus on one thing.

And that one thing was creating an authority content site in my niche.

I chose SBI for my hosting needs and it was the best decision I’ve ever made. SBI is a complete, all in one, internet success package.

I focused solely on what SBI taught me and I went to work creating my content site that now totals over 526 pages of original content, that generates over 1,000 unique visitors per day, and has top search engine rankings for very competitive keywords in my niche.

Then I expanded from there by focusing on aspects of internet marketing that were naturual expansions of my business model.

I started a newsletter, I wrote two ebooks that I sell, I started writing and submitting articles to sites like EzineArticles.com and writing for big content sites in my niche, etc.

I also created a blog to compliment my original content site so I could take advantage of the new web 2.0 traffic generation sites.

You can learn more about creating an authority site.

All of these things built upon what I originally started with SBI

If you want to succeed with your internet marketing business, you need to treat it like a business and focus on the fundamentals of what will make your business model a successful one.